The mentorship program was originally launched by BAARC in 2010 as a way to create learning opportunities for mentees and mentors in the areas of career and personal growth, leadership development, and group dynamics. In 2025, BAARC will again join forces with sfBIG, AMA SF and PRSA to create a mentorship program inclusive of the entire marketing and advertising community in the Bay Area.

The program brings all mentors and mentees together once per month to work together on various topics of growth and development. The Mentorship Program also offers monthly Fireside Chats to learn more about various industry opportunities as well as monthly open Office Hours to bring any questions to our mentor panel as you work on your SMART goals.

If you are interested in joining our 2025 program, click here so we can learn more about you and how best to place you.

2025 mentorship dates to be announced:

Informational meeting: June 12 (5PM)

Setting SMART goals/Program kickoff: TBD

Strength Finder: TBD

Speed Mentoring: TBD

Building Your personal Brand: TBD

Communication Best Practices: TBD

Mock Interviewing/End of Session Celebration: TBD

HOW IT WORKS

1

Let us know you are interested in finding a mentor or mentee by clicking below

2

We'll send you an invite to our upcoming informational meeting

Show up and get ready to connect with a likeminded industry professional

3

 
 
The BAARC Mentoring Program helped me not only further my career but also to expand my knowledge to other areas in the advertising industry. I now feel more integrated into the community and made some fantastic connections!
— Mentee | Media Manager
 
mentoring homepage new.png
mentor homepage.png
 
I was honored to be a part of the BAARC mentoring program. Helping my mentee and watching her achieve her goal of being an outside sales pro was inspiring and rewarding!
— Mentor | Digital Sales Manager